Content Marketing Is Here To Stay (Infographic)

Most gurus will tell you this: "Content Is King" as for as internet marketing is concern and personally I am 100% agreeable with to it. Also, it will be forever true as long as we continue to consume media through the online channel especially internet. 

Of course, what would probably evolved is the format of the content as well as how we consume them. For example, with the ever increasing world-wide adoption of smartphone/tablets, more content will be customised to fit into the mobile devices like there (in the form of phone apps) for a better user experience. 

Thus, content marketing is here to stay. Having said that, for content marketing to work well, we need to ensure that the content is valuable, up-to-date and relevant to the targeted audience. As illustrated by the following infographic, content marketing starts with sufficient research followed by identification of the appropriate formats and finally choose the proper channels to release/promote them.         

hubshout.com

Cheers!

Let's Go Back To Basic Of Blogging [Infographic]

Today I am feeling a bit nostalgic and thus like to share a bit of the history of BLOG. Of course, I will not dwell with too much historical details here but just wanted to share the answers to the following two basic questions:

1. When was the term BLOG being coined and by who?

2. How is the term BLOG formed?

 

First, the one that responsible for the term Blog is Jorn Barger. In December 1997, he first coined the term Weblog and the term Blog was derived from the combination of these 2 words (Web + Log), which is the answer to question number 2.

Courtesy of Blogskinny, they have generated a simple yet meaningful Infographic about the history of Blogging which answer the similar questions.

Now, enjoy the Infographic below:

blogskinny.com

Are you a blogger? If not, you may want to jump into the bandwagon as it is fun and profitable (to some) to be a blogger. ;-)

Cheers!

This Anatomy Of Link Infographic Tell You Why Link Is Important In SEO (Infographic)

As far as SEO (Search Engine Optimization) is concern, LINK is one of the critical element in the on page optimization. Of course, not all links are created equal. Thus, it is important to pay enough attention when you are placing the links in your site or blog.

 

Just take for an example, a link from authority site like The New York Times is worth 200 times more valuable than random site/blog. As per the statistic, there are 9.2 trillion links on the web and it is growing furiously. So you got the math of how important the links is.

 

The following infographic (Anatomy Of A Link) from HubShout explains very well on how a link looks like from the Search Engine perspective.

hubshout.com

Cheers!

Why Google+ Is Important To Your Search Rank (Infographic)

As you are probably aware, Google+ is actually the last big player in the Social media scene. Launched in June 2011 and with just slightly more than 2  years history, it has garnered close to 360 millions users (as at May 2013) and officially become the second-biggest Social Networking site. I am sure you know who is the biggest one! ;-)

With its sheer size and tight integration with Google's other products like Google Search Engine, Blogger and Youtube, if search result (especially from Google Search) is important to you (or your business), you will want to get your hand "dirty" in the Google+ space.

Study shown that Websites with the presence of Google+ Business Page can potentially raise the Search Rank by 15%. Check out the infographic below for more details: 

Infographic Source

So, what are you waiting for? It is about time to get your business (or online presence) Plus-ed, if it has not been done so.

Cheers! 

There Is No Success Without Failure (Infographic)

In life, we are facing with constant challenges (big and small), at times we get through it with flying colour but at other times, we faced with failures. Same thing applies to online venture like Internet Marketing.

 

Just like the title said it all, there is no success without failure! The good news is, for online venture, it allows us to fail fast and cheaply (at least as compared to brick and mortar venture). Thus, the question is not how many times we failed, but how many times we get back up and try a new ones, until we success.

 

Still need some convincing? Check out the following infographic for some inspiration:

There is no success without failure - Infographic

Have you failed enough? If no, I guess you are not successful enough! ;-p

Cheers! 

Why You can't afford To Ignore The Online Channel Now? (Infographic)

If you are in business (brick and mortar or online, big or small), I am sure you are aware by now that online channel is a necessity. Every day, millions of people making use of search engines to look for the products or services that they are interested in. Thus, it is definitely a channel that you can't afford to ignore.

 

Effectively, that explains why the needs of Internet Marketing (especially the Search Engines Marketing and Social Media Marketing) is on the rise. Of course, online is a very fluid and dynamic channel, changes usually come in fast and furious. Thus, it is important to have a constant look out for the online development. 

 

So, if your business is still has no online presence of any form, it is definitely time for you to review your marketing budget and place a fair bit of attention to the online channel as well. Need some quantitative figures on what happen in the online space? Check out the following informative infographic from Global Press Release: 

Image Source

Cheers.

175 million online shoppers by 2016 [Infographic]

Internet Marketing is nothing new but it will be increasingly becoming more mainstream. The key reason is the eCommerce sites are springing up everywhere, from giant authority sites like Amazon, Rakuten to the smaller sites in the form of blog shops.

 

Actually, there is no surprise at all for the eCommerce boom, with the increased online security, ease of international payment method (e.g. Paypal) and mobile channels (i.e. mobile devices like mobile phots, tablets etc.), the only way is up for the eCommerce (especially the digital goods). With the booming eCommerce, internet marketing (in the forms of inbound marketing, social media marketing or pure online advertising etc...) is proportionately on the upwards trend too.

As per Arrow Payments, the US online shoppers alone is expected to grow from 137 millions (in 2010) to 175 millions (in 2016), which is more than 25% increase! So are you on the bandwagon yet?

Check out the following simple infographic (from Arrow Payments) for more details:
 

www.workflowmanagement.us

Cheers!

Blogs Doing Better Than Social Networks In Influencing Purchase [Research Report Review]

At the current social commerce age, when comes to identifying the most influential channels for purchase, many of you might be pointing towards the Social Networks like Facebook, Youtube and Twitter etc... However, basing on the latest Digital Influence Report conducted by Technorati Media, it is a surprise to note that blogs outrank Social Network in influencing the purchase. Shock?

Of course, Social Networks (especially Facebook, Youtube and Twitter) are fairing quite well in other aspects of the equation too. Following are some the key highlights of the report.