Sunday, 27 May 2012

History Of Marketing, Social Media and Mobile Marketing [INFOGRAPHICS]

Marketing has a a very long history, to be exact, it was started way back in 1450 in a form of printed advertising. From then on, it's just natural progression and evolution to find possible ways to reach the masses. Internet made it possible and cost effective to perform the marketing strategies globally and instantly (with lower costs).

Today, I am going to share 3 informative infographics on "The History Of Marketing", "The Email Marketing And Social Media Marketing" and "Mobile Marketing" (last two are the craze at the moment and will be here to stay for many many years to come).


1. The History of Marketing (this is a very LONG infographic, click on the image for the enlarged version):

2. The Email Marketing And Social Media Marketing:

3. Mobile Marketing (this is a very LONG infographic, click on the image for the enlarged version):

Sunday, 20 May 2012

The Only Two Broad Ways Of Earning Money Online!

earn money online
In the internet/Online Marketing arena, there are many ways to earn money online, in fact new methods/ways are springing up every now and then. However, if we examine it in detail, you will notice that effectively there are only 2 broad ways for earning money online.

In short, regardless of what you do in your online venture, it will fall in either or both of these ways. Don’t believe me? Read on and let me explain why…

First, let me start with the brief explanation of the two broad ways that I am referring to:
  1. Earn Money from the advertisers/network providers (advertising, affiliate marketing and MLM marketing effort etc fall under this category). I know what you might be thinking, ultimately the money is still coming from the consumers right? The answer is "Yes" and "No" as there are networks (for example: TradePub) whereby it provides absolutely free content to the consumers and at the same time allow you  (as a publisher) to earn some commission out of it. 
  2. Earn Money from the visitors/consumers (selling your own products, services and times fall under this category). In this way, you are getting paid directly from your visitors/consumers.
So, whether you are a professional blogger who earn online money through your blog via advertising/affiliate marketing placements or an e-entrepreneur who sell your own products/services, you venture will fall into either one of these ways. Of course, it doesn’t prevent you from getting into both the ways i.e. earning from both the advertisers/network providers and the visitors/consumers.

As most pioneer internet marketer will tell you, as internet marketers, we are here to solve problem(s). It is true but the BIG question is whose problem are we resolving? Thus, depending on which target audience (advertisers/network providers vs visitors/consumers) you are serving, you need to channel your more effort/time towards their needs. In short:
  1. If you are earning money from the advertisers/network providers, you need to solve the issue of the advertisers/network providers, which is usually the sales/leads/registration etc…
  2. If you are earning money from the visitors/consumers, it means that you are possessing something that the visitors/consumers don’t have/lack. For example: the knowledge, skills, time etc. Thus, you need to ensure that your product/service matches their requirements/expectation.
Do you agree with me on my viewpoint? Feel free to comment if you have any differing view.


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Wednesday, 16 May 2012

SPECIAL: Easy Self Publishing Book Templates

If you are into internet marketing arena long enough, you will agree with me that one of the highest level of internet marketing hierarchy is to generate your very own online product and one of the online product that most internet marketers aiming at the info-product. It could be a physical book, ebook, technical guide (for professionals or hobbyist) etc.

Such publication can be used as marketing tool as well (if your ultimate goal is to sell some other physical products or services). Of course, writing a book for publishing is not an easy task but if that's your goal, I am sure you would want to spend more time in the actual writing instead of being bogged down with the formatting, the design and layout of the book. Recently, I've chanced upon a  book templates provider called Bookloops Premium Book Templates which will take away all the nitty gritty and let you focus on the actual writing itself.

At a low price of $34.95, it provides you with a wide collection of ready-to-use master templates for professional publication (every section within the template are customisable). Also, all the templates can be used for eBook or physical book publication. The master templates are in MS Word format but it can be seamlessly converted into other file types like PDF, ePUB, MOBI, Kindle, iBook and more.

Not only that, this site provides tons of valuable publishing information (like ebook security, ebook marketing etc...) which will be beneficial to you self-publishing venture.

If professional looking publication is what you are looking for in your next info-product (who doesn't?), do check out Bookloops Premium Book Templates as I am pretty sure that it will come in handy to save you time and money in your venture.


Friday, 4 May 2012

How A Simple SEO Image Optimization Step Send Me 1 To 2 Thousands Traffics A Day?

Search Engine Optimization
Recently, I’ve made a surprise (but pleasant) discovery of how a simple SEO (Search Engine Optimization) step can made such a huge difference in the traffics to my blog. And I am talking about the difference between tens vs thousands.

There is no secret that I am a movie buff and thus I have another blog on 3D Movies. As in any movie websites or blogs, it bounds to share many images (movie posters/stills) and clips. Same thing applies to my blog (ultimate 3D Movies). Initially (Nov 2011), I just upload the media (images, video clips etc…) without any image optimization and the traffics then were just merely about 50 to 60 hits a day.

However, it changed drastically from mid-April 2012 onwards as I’ve put in place a very simple image optimization step with the images and BOOMZ, the traffics gradually gone up to 1-2 thousands hits per day (see screen below). So, what is the magical touch? I believed many of you with SEO background would have already known it. It’s non-other than typing in the relevant and keyword rich “Title Text” and “Alternate Text” (Alt Text) in the images. Yes, this is an additional effort but it sure worth your time and effort.

Of course, if you study the above statistic in greater details, you will notice two things:

1. The traffics drop subsequently and pickup again the next few days (I didn’t drill into this too much as organic search result is very dynamic and it could simply due to the reason that it’s weekend! ;-))

2. The most popular post is “Marvel’s The Avengers Assemble” which is the HOTTEST movie at the moment.

From the Google Analytic tool, I also noticed that most of the new traffics were from the Organic search result via Google Images Search (to be exact, it constitutes more than 60% of the new traffics). With this finding, I deduced that there are more and more people searching the images directly from Google Images Search. Thus, if your niche provides load of images, do make sure to apply this SEO step without fail.

In summary, following are the Image Optimization steps that I’ve applied in every image that I’ve uploaded into my blog:

1. Write the “Title Text”
2. Write the “Alt Text”
3. The description (in “Title Text” and “Alt Text”) should be relevant to your image or blog post
4. To include the right amount of keyword(s) in the “Title Text” and “Alt Text”

One more thing to highlight is that you might not be able to see an immediate effect to your traffics if the blog post (and its relevant images) is not a popular search topic(s) at the moment. Thus, prior to this, it would be worthwhile to search for the hottest topic(s) in your niche and write something about it. Just think about what is the “The Avengers” equivalent in your niche?.

Bonus Tip: 
If you are using Blogger, you can incorporate the “Title Text” and “Alt Text” by following the simple steps below:

1. When you click on the uploaded image, the following options appear, click on “Properties”:

2. In the pop-up box, input the relevant “Title Text” and “ALT Text” and click “OK”:

3. That’s it! Just follow the same steps for every image.

I know this is nothing new and most probably you’ve already applied it to your website/blog but just like to share my joy of discovering its true “value” (in traffics sense). Do you have any great tips on simple on-site SEO to share? Feel free to share them in the comment section.