At the current social commerce age, when comes to identifying the most influential channels for purchase, many of you might be pointing towards the Social Networks like Facebook, Youtube and Twitter etc... However, basing on the latest Digital Influence Report conducted by Technorati Media, it is a surprise to note that blogs outrank Social Network in influencing the purchase. Shock?
Of course, Social Networks (especially Facebook, Youtube and Twitter) are fairing quite well in other aspects of the equation too. Following are some the key highlights of the report.