Friday, 3 February 2012

Why Is Pinterest So Hot?

If you are a frequent reader of any authority social media blog like Mashable, TechCrunch etc..., I am sure you will notice the increasing number of posts on the latest Social Media chic site - Pinterest. This raising star has an estimation of 5 million users, yeah, I know, it's just a fraction of numbers as compared to the Social Media giants like Facebook or Twitter. However, recent report shows that it attracts more traffics than Google+, LinkedIn and Youtube combined in Jan 2012. For details of the study, click on: Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [STUDY]. 

So, what is Pinterest and why is it so hot? 

Effectively, Pinterest is a visual content curator (images and videos) that allow you to "pin" (share) images of your interest (directly from internet or upload from your computer). It empowered the users to create stunning visual pins and nicely categorise them into your designated pinboards. Of course, you can follow other pinners (users) so that their pins will appear on your login page. Also, you can repin, like and comment on other pinners' pins (this is the social networking part of the platform).

But why Pinterest becomes a traffics magnet now? Here are the reasons why:

1. The right users: Basing on the survey, 70% of pinners are female and has a highly engaged audience. This is the key element for it to be a traffics magnet. Thus, a perfect platform for the niches like home decorations, clothing, wedding inspiration or food.

2. The sleek interface and visual: You can install the "Pin It Button" to your computer and start to pin any of the images/videos you chanced upon online immediately and simply. Also, you will enjoy the visual feast of the curated content (see sample below). 
My Pinterest Page
3. The on-boarding of major brands/users: With more and more major players from arts, graphics design, wedding and travel segments aboard Pinterest, it creates a multiplier effect of attracting more pinners into the platform and pin more!  

If traffics is what you are looking for, do consider Pinterest as a supplementary channel for attracting traffics to your site/blog.


P/S: If you like to see how my pinboards looks like, check out my Pinterest Profile.

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