How To Write Killer Blog Post Title?

If you are earning money through blogging (i.e. either a professional or semi-professional blogger), good for you as Content Marketing will be here to stay (at least this is what most authority marketing sites/blogs are predicting for 2012 and beyond). Content marketing covers blog marketing, article marketing, press release etc... Basing on the 2011 research, most participated company plan to increase their marketing budget on content marketing in 2012 and the outsourcing of content marketing effort is on the rise (especially the blog marketing).

Today, I am going to focus on the blog marketing aspect. When come to blog, I believed most of you will tell me that the most important part of blogging is the quality content. This is not wrong as "Content Is King" as far as online space is concerned. However, there is another equally (if not more) important aspect of a blog whereby the bloggers should pay equal attention to, that is the Blog Title. It is important as usually visitors will base on the few words of the  blog title to determine whether to read further. Thus, blog title is likened to the window display of a boutique shop, it plays an important part in attracting the new customers to go inside the shop (and spend).

So, what makes a killer blog titles that will attract most audience? Here are my 5 simple tips on how to write a killer blog title:

You need to create Blog Title that....

1. Creates Controversy/Curiosity. Most people like controversy or curious topics. For example "Why is Apple NOT as good as you think it is?", "Who kills Facebook?" etc...

2. Quotes the Number. People like those posts with top x lists. For example "Top 10 bloggers to watch out for in 2012", "10 Mistakes to avoid in blogging" etc...

3. Uses words that teach the visitors something. People come to your blog to learn something, so, give the gist  to them upfront. For example "Important guide for IOS5", "How To Write Killer Blog Post Title?" (looks familiar?) etc...

4. Uses positive and/or catchy words that appeal to most people. People usually like to get inspired, so, if you have an inspiring blog titles, chances are they will read further. For example "Awesomely simple ways to lost weight", "Free tips on how to earn money online" etc... 

5. Creates personal connection. People like to think from their own perspective, thus, if the blog title can trigger them to initiate the thinking process about themselves, it will create enough pull factor for them to continue reading. For example "Is Blogging for YOU?", "Are YOU ready for 2012?" etc...

I am sure there are many other tips being shared by other bloggers on this topic, there is no hard and fast rules but you can definitely practice one or more tactics to test out the response.

Cheers!