Tuesday, 16 August 2011

Google Acquired Motorola for USD12.5b

The hottest business news today (15/08/2011) probably goes to the acquisition of Motorola by the search engine giant, Google. With this drastic move, it means that Google now owned the biggest manufacturer of their mobile operating system, Android. It also means that there would be more synergy of mobile marketing in the making! 

Larry Page, CEO of Google, is optimistic this will benefit everyone. He writes on its corporate blog that "together, we will create amazing user experiences that supercharge the entire Android ecosystem for the benefit of consumers, partners and developers everywhere." 

I personally view that it is a positive news for the internet marketing community as a whole. At the minimum, it means that mobile marketing has great potential ahead of us and Google is capable of creating a limitless synergy between their full suite of products (Google+, Adsense, Adwords, Blogger etc...) within the smartphones. 

Of course, the success of this major move is yet to be seen but since it is deemed as the biggest deal Google has ever made, I would expect Google to make it happen in a huge way. After Google+, this is the next-next big thing in the mobile scene. 

As it is, Google is already everywhere in the internet scene. In the near future, Google will be everywhere in the mobile world as well! Watch-out Apple!


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